We recently opened a new category called Going Multi-Screen in the AdSense Help Forum* where you can post questions and share your experiences about multi-screen optimization. In today’s post, we will summarize the top five FAQs received to date. We hope you find these helpful.
- Optimizing websites for multiple screens requires resources and commitment. Is it worth my time and investment?
Yes, going multi-screen is worth your time and investment, although it’s not always something you can accomplish in a day. Our research shows benefits to both monetization and user experience. On average, publishers with mobile-optimized sites can have 8% higher RPM and their site traffic grows twice as fast as non-optimized publishers.** Having a mobile-optimized site can also help you to improve time spent on site and bounce rate.
Furthermore, since global advertiser spending on mobile ads is expected to increase by 52% in 2015, you could benefit even more from this trend.***
As Evan Britton, the founder of FamousBirthdays.com, said: “The important thing to realize is that growth in the mobile market is all about offering a better experience… the potential in the mobile space to grow ad revenue is huge.” (find more publisher stories) - I’m planning to create a responsive website. How are responsive ad units performing?
We’ve found that responsive ad units generally perform better than normal ad units as they work in line with responsive layouts. This helps to improve the experience for your mobile users. We recommend using the smart sizing mode if you’re just starting out, but there‘s also an advanced mode if you're looking to customize ad sizes on a more granular level. You can find code samples for the advanced mode in the Help Center. - What are the best practices for mobile site ad placement?The best ad placement will depend on your own site content and structure, but you can see our recommended placements for mobile sites below. We recommend that publishers use the large mobile banner (320x100) and medium rectangle (300 x250) sizes, which are high performing and fit nicely on your mobile screen.
- What's the maximum number of ads allowed on mobile pages?
You can place up to three content ad units per page on your mobile sites. This is the same number of ad units allowed on desktop sites. For smaller screens, carefully consider the balance of content and ads so that users can find the information they’re looking for. Please avoid showing only ads on your first screen. - How can I improve the user experience on my mobile site?
To check your mobile user experience, try the PageSpeed Insights tool and read the suggestions in the user experience section. For more detailed and technical approaches, we recommend you go through theWeb Fundamentals resource on the Google Developers site. You’ll learn more about how to deliver your content as quickly as possible, optimize images and videos, and improve the mobile experience for users. If you’d like to see some examples of good mobile site design, check out the white paper, Principles of Mobile Site Design.
* Currently only available in the English, Spanish and Japanese Forums
** Source - Google internal data, please note that results may vary
*** Source - Global Ad Spending Growth to Double This Year, July 19, 2014 (digital advertising spending includes paid media spending on ads of any format delivered to any internet-connected device, mobile Internet ad spending includes display and search.)
Posted by Maiko Fujita - Multi-Screen Specialist
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In recent years, mobile devices have brought the web to new users and introduced many new device capabilities, screen sizes, input methods, and more. To help publishers and developers navigate this new space, the Google Developers team recently built Web Fundamentals, a useful source for modern best practices aimed at web developers. We’ve also made it even easier to build multi-device experiences with the Beta release of the Web Starter Kit.
Whether you are creating a mobile site yourself or hiring a developer to create one for you, this resource will offer you useful guidelines to get started.
Web Fundamentals' guidelines are intended to be fundamental to the web platform: useful no matter which framework you choose or which browser your users run. The guidelines include a range of useful articles to help you build a site including articles focused on responsive layouts, forms, touch, and performance, just to name a few.
Inside Web Fundamentals you will find a web starter kit - a lightweight kit to help you or a developer get started with creating your mobile-optimized site. This kit is highly useful and includes helpful tools, including a visual style guide, that you can implement on your site.
Keep in mind, this content is pretty technical and is geared more towards web developers. If you find the content to be too technical, we do offer a list of recommended vendors that can help you build a mobile-optimized site.
Keep an eye on this space moving forward. We will be updating the Web Fundamental guidelines with more content and resources in the future.
Posted by Matt Salisbury, Multi-Screen Specialist
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This blog post was adapted from content originally posted on the The Chromium blog.
Whether you are creating a mobile site yourself or hiring a developer to create one for you, this resource will offer you useful guidelines to get started.
Inside Web Fundamentals you will find a web starter kit - a lightweight kit to help you or a developer get started with creating your mobile-optimized site. This kit is highly useful and includes helpful tools, including a visual style guide, that you can implement on your site.
Keep an eye on this space moving forward. We will be updating the Web Fundamental guidelines with more content and resources in the future.
Posted by Matt Salisbury, Multi-Screen Specialist
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This blog post was adapted from content originally posted on the The Chromium blog.
Wondering which web design approach is best for mobile? Evan Britton of FamousBirthdays.com had the same question back in 2012. He looked to Google to help develop a mobile strategy for his website, deciding on responsive web design (RWD) as the best solution for his needs.
Evan chose RWD for a host of reasons, especially as it meant the site would adjust to fit various screen sizes, giving users a positive experience regardless of what device they visited from. Additionally, he liked that RWD is low maintenance once implemented, allowing him and his team to focus on growing the site.
Before implementing RWD, FamousBirthdays.com received around 100,000 mobile visits a month. After implementing a mobile-optimized site, this number grew to over 2 million. Evan believes that “the potential in the mobile space to grow ad revenue is huge”, and attributes this twenty-fold mobile growth to better user experience after implementing RWD. Today, the site employs a team of twelve to manage their fast growth. Evan claims, “without RWD, we would not have been able to grow as quickly.”
Read the full story, and hear from other publishers who have successfully adopted a multi-screen strategy, over in our Help Center.
Elise Thygesen, AdSense Multi-screen Specialist
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Evan chose RWD for a host of reasons, especially as it meant the site would adjust to fit various screen sizes, giving users a positive experience regardless of what device they visited from. Additionally, he liked that RWD is low maintenance once implemented, allowing him and his team to focus on growing the site.
Before implementing RWD, FamousBirthdays.com received around 100,000 mobile visits a month. After implementing a mobile-optimized site, this number grew to over 2 million. Evan believes that “the potential in the mobile space to grow ad revenue is huge”, and attributes this twenty-fold mobile growth to better user experience after implementing RWD. Today, the site employs a team of twelve to manage their fast growth. Evan claims, “without RWD, we would not have been able to grow as quickly.”
Read the full story, and hear from other publishers who have successfully adopted a multi-screen strategy, over in our Help Center.
Elise Thygesen, AdSense Multi-screen Specialist
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Posted: Thursday, August 28, 2014
If you’re seeking rich insights and key information on your site’s performance or user behavior, it’s likely you’re already using the Google Publisher Toolbar or Google Analytics. Starting today, access more insights directly from your site pages in just one click, with the integration of Google Analytics in the Google Publisher Toolbar.
In addition to giving you blocking controls and up-to-date information on how your site is performing, the Google Publisher Toolbar now offers more insights on user behavior powered by Google Analytics. Understand your users and shape your audience development strategy with more insights into user demographics and traffic sources. Also, find out which sections of your pages are most popular with your users through In-Page Analytics. As with current information from the Google Publisher Toolbar, you can access this new data directly from your pages when viewing them on Chrome.
Google Analytics is now integrated by default in the Google Publisher Toolbar. More information can be found in our Help Center.
If you’re not yet using the Google Publisher Toolbar, download it today from the Chrome Web Store. As always, we’d love to hear your feedback on this new release. Tell us what you think in the comment section below this post.
Posted by: Araceli Checa, Software Engineer
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Tips to make your content more accessible to users
A combination of offering users the best experience and efficiently monetizing your content is important for the long-term success of your website. With that in mind, here’s some tips to help you to achieve both of these goals:
Content: Is your site content relevant to your users? Ask yourself if the content on your site is well-researched and well-structured. Will it capture and engage your users' attention?
Ad types: When choosing an ad type for your site, consider if it improves the user experience on your site. It's important to be mindful of designs that are prohibited by our AdSense program policies, such as pop-ups and pop-unders, floating or static ads, or any other type of ad that could make it difficult for users to access your content. Where possible, test potential designs with focus groups or an AdSense experiment.
Ad placement: Advertising on your site should provide additional value to your users. Ads should be visible without limiting your site audience's ability to interact with the rest of your content. For instance, if ads are visible above the fold on your site, make sure they're not making it difficult for users to view your content. We may be less likely to display pages with obstructive above the fold advertising in our search results.
Multi-screen: Don't forget to think about the impact of your design and ad placement on the accessibility of content across platforms. Our research indicates that users are increasingly relying on multiple digital touch-points throughout the day.
In addition to the four tips above, check out the Webmaster Quality Help Center for website quality guidelines that have been created specifically for AdSense publishers. You’ll also find insights and tools to help you understand and improve your site on the Google Webmasters website.
Content: Is your site content relevant to your users? Ask yourself if the content on your site is well-researched and well-structured. Will it capture and engage your users' attention?
Ad types: When choosing an ad type for your site, consider if it improves the user experience on your site. It's important to be mindful of designs that are prohibited by our AdSense program policies, such as pop-ups and pop-unders, floating or static ads, or any other type of ad that could make it difficult for users to access your content. Where possible, test potential designs with focus groups or an AdSense experiment.
Ad placement: Advertising on your site should provide additional value to your users. Ads should be visible without limiting your site audience's ability to interact with the rest of your content. For instance, if ads are visible above the fold on your site, make sure they're not making it difficult for users to view your content. We may be less likely to display pages with obstructive above the fold advertising in our search results.
Multi-screen: Don't forget to think about the impact of your design and ad placement on the accessibility of content across platforms. Our research indicates that users are increasingly relying on multiple digital touch-points throughout the day.
In addition to the four tips above, check out the Webmaster Quality Help Center for website quality guidelines that have been created specifically for AdSense publishers. You’ll also find insights and tools to help you understand and improve your site on the Google Webmasters website.
Posted by:
Andrey Lipattsev, Search Quality, Outreach Specialist
Alexey Petrov, AdSense Product Specialist
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Introducing a new multi-screen resource in the AdSense Help Center
Posted: Wednesday, July 16, 2014
If you think about how quickly you’ll leave a site where you have to pinch and zoom to find something, it’s not surprising that multi-screen optimized sites are performing better. That same behavior will most often apply to your own users too, so having a multi-screen plan is important to keeping them engaged for longer.
There’s a lot to think about when deciding on your multi-screen strategy. To help you in your decision-making, we’ve created new multi-screen guidelines. They can be found in the AdSense Help Center and cover the following topics:
- Why go multi-screen?
- Multi-screen success stories
- What are the common approaches?
- How to build a multi-screen site
- Getting technical support from a multi-screen vendor
Multi-Screen Implementation Guide
- Monetization tips
- Mobile user experience tips
- Mobile search engine optimization tips
We hope you find these resources useful. Start optimizing your site today to retain and grow user loyalty. We’ll be sharing more resources and success stories in the near future - check back here soon for the latest updates from our Multi-Screen Specialist Team.
* Source: Google internal data
Find out what the world wants to know during the World Cup with Google Trends
- The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.*
- In 2010, about 18% of searches for games, players and teams during the World Cup final were made on a mobile device. Compare that with 2014, when 63% of similar searches during a popular UEFA Champions League match were made on mobile. We’re likely to see this trend continue during this year’s World Cup.**
- Looking at a 30-day period this year, more hours of soccer content have been watched on YouTube than were broadcast during the entire 2010 World Cup—over 900 times the amount.***
- In that time, 64.7 million hours of soccer video were watched on YouTube globally.***
- 1.6 billion views of soccer content on YouTube globally.***
Views of Sports Videos on YouTube, April 13–May 13 ***
Source:
* - Source: Google Data, January 1, 2010–May 14, 2014, Indexed Search Query Volume, Worldwide
** -Source: https://www.thinkwithgoogle.com/articles/2014-world-cup.html
*** - Source: Google Data, April 13–May 13, 2014, Indexed Video Views, Worldwide
Connect with your users as they enjoy the games, and potentially drive more traffic to your site. Withgoogle.com/worldcup, tailor your site’s content with the latest insights and most popular trends as they emerge during the tournament. Here’s some examples of the types of insights you can expect from Google Trends over the coming weeks:
- Sentiment: Explore how an entire country is feeling, whether optimistic or anxious. Sentiment will be captured across search trends and public Google+ conversations.
- World focus: For every match, discover which team is capturing the world's attention in Search.
- Top questions: Do your users want to know more about a penalty kick? They’re probably not the only ones. Check out trending questions from every competing country before and after kickoff.
- Rising players: Find out the players to watch and how they rank in search compared with their teammates.
Check out google.com/worldcup now and make sure you’ve got the latest information when creating your content. Whether it’s insight on how a country is feeling ahead of a big match, or where fans stand on a referee’s decision.
Tailor your content to what’s capturing your users interests right now with the latest insights from google.com/worldcup.
Viva La World Cup!
Posted by Chris Jones - Audience Development Specialist
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This blog post was adapted from content originally posted on the Inside Search blog.
We're excited to announce that wire transfer is now available as a new payment method in a number of countries. The full list of countries is available in our Help Center. With wire transfer, your earnings are deposited directly into your bank account, offering you a fast, secure, and convenient way to receive AdSense payments. If you’re not already using our new payments system, then wire transfer will become available when your account is transitioned to the new system.
We recommend checking with your bank to learn more about receiving an international wire transfer payment. Ask them what information they need to make sure you’re set up right for wire transfer payments. You can then sign in to your AdSense account and enter the details provided by your bank. Google doesn’t charge a fee to send wire transfer payments, but you should ask your bank about any fees or commissions they may charge for wire transfers.
Payments will be made in your payment currency, which could be USD or EUR, depending on your country. If your bank account is in another currency, your payment will be converted to the currency of your bank account.
If you're ready to start receiving your AdSense payments by wire transfer, please review the details in our Help Center.
Posted by Miki Noda- AdSense Payments Specialist
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We recommend checking with your bank to learn more about receiving an international wire transfer payment. Ask them what information they need to make sure you’re set up right for wire transfer payments. You can then sign in to your AdSense account and enter the details provided by your bank. Google doesn’t charge a fee to send wire transfer payments, but you should ask your bank about any fees or commissions they may charge for wire transfers.
Payments will be made in your payment currency, which could be USD or EUR, depending on your country. If your bank account is in another currency, your payment will be converted to the currency of your bank account.
If you're ready to start receiving your AdSense payments by wire transfer, please review the details in our Help Center.
Posted by Miki Noda- AdSense Payments Specialist
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Creating new ad units just got easier
Posted: Wednesday, June 04, 2014
Creating new ad units for your site can take time, especially when deciding on their look and style. Save time on this process with the new, simplified My ads tab in your AdSense account. From today, it’s quicker and easier to create new ad units, giving you more time to concentrate on optimizing your ad space.
In addition to simplifying the ad unit creation process, we’ve also refreshed the user interface for this page, making it more intuitive and easier to navigate. When choosing from the various options for your new ad units, we’ll help you in your final decision by highlighting the potential impact of your choices. Once you’ve decided on the best ad style, you can quickly implement this across your entire site rather than having to apply changes on an ad unit level.
Finally, to help enhance the look of ads on your site, we’ve made some changes to the default color palette for our text ads. The URL link will now display in a light gray replacing the green color previously associated with it.
Posted by Emma Burrows - AdSense Software Engineer
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It's important to note that these new features will not cause any changes to the way your existing ads appear on your site. For more information on the ad unit creation process, visit our Help Center. We hope the new My ads page will help make the ad unit creation process a quicker and more impactful experience for you. Share your feedback and suggestions over on our Google+ page.
Posted by Emma Burrows - AdSense Software Engineer
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New ad sizes for Google AdSense
We've heard from both publishers and advertisers that new, larger ad formats provide a great canvas for rich creatives and perform well on many sites. Today, we’re pleased to share two new ad sizes - 970 x 250 Billboard and the 300 x 1050 Portrait - that will help you reach more advertisers while also enhancing user experience and engagement on your site.
As with most of our ad sizes, both of these ad units can accommodate standard text ads in addition to image ads. Additionally, they can show similar-sized image ads when doing so will maximize the performance of your ad unit. In this case, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 x 600 would serve in the 300 x 1050 ad unit.
As both of these new sizes are large ad units, you can place a maximum of one per page. As always, remember to keep a balance between your content and ads and ensure your ad placements comply with our AdSense program policies.
We’re always looking for your feedback and suggestions to help us provide you with the ad sizes you need to stay flexible to your advertiser and user needs. Stay tuned for more updates coming soon and share your feedback in the comment section below.
As with most of our ad sizes, both of these ad units can accommodate standard text ads in addition to image ads. Additionally, they can show similar-sized image ads when doing so will maximize the performance of your ad unit. In this case, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 x 600 would serve in the 300 x 1050 ad unit.
As both of these new sizes are large ad units, you can place a maximum of one per page. As always, remember to keep a balance between your content and ads and ensure your ad placements comply with our AdSense program policies.
We’re always looking for your feedback and suggestions to help us provide you with the ad sizes you need to stay flexible to your advertiser and user needs. Stay tuned for more updates coming soon and share your feedback in the comment section below.
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